Unity Theatre
Unity is a place for people to collaborate, experiment and see ground breaking new theatre.
We worked with the client to establish the values and objectives, this in turn created the brief to design an agile brand for now and the next 10 years that could adpot ideas the theatre hadn’t had yet.
Unity were refurbishing the building to improve the customer experience within the communal areas of the building. The new brand went hand in hand with that reflecting the new organisations values and objectives.
The concept of the brand was “chemistry” the Theatre is a space where audience, performers, deisgners, writers and technicians all mingle and it’s that interaction that creates the atmosphere, ideas and results.
We researched, wrote up the objectices, values and created the concept for the brand. from that we designed a bespoke title and body copy font along with a “graphic system” that allows the theatre to brand their own and touring work using multiple methods future proofing the brand.
The Theatre now has a clear purpose and adaptable marketing tools that have helped the theatre be really agile in the face of the recent pendemic.
The Studio
519 Great Western Road
Glasgow
G12 8HN
Suite 14, Oriel Chambers
14 Water Street
Liverpool
L2 8TD