National Theatre of Scotland
National Theatre of Scotland is a theatre without walls and instead tours work to
theatres, village halls, schools and site-speciﬁc locations, both at home and internationally.
A creative multi-platform marketing campaign to promote ‘Submarine Time Machine’ –
a weekend of events for the local and wider community set along part of the tow bath of the
Forth & Clyde Canal in North Glasgow. Featuring performance, spectacle, dance, the singing
of songs and the telling of the tallest tales, and of course a submarine time machine
which sails up and down the canal.
Create a strong brand and campaign to capture the publics imagination by drawing on
the canal’s local legends and folklore.
Draw an audience to the area to celebrate its rich history and exciting regeneration,
and inspire people to set sail on the Submarine Time Machine.
Showcase the event appealing to a wide audience, with a clear, positive message that
spoke to all sections of society. We developed a strong visual brand and imagery drawing
on fantastical Jules Verne inspired steampunk submarine featuring a backdrop of key
North Glasgow landmarks.
The Submarine Time Machine artwork and campaign celebrated the industrial and
social history of this part of North Glasgow, along the Forth and Clyde Canal and brought
some of the magic of performance to local myths and legends. It created such an exciting buzz
about the project and encouraged local communities, schools, business and residents to
get involved. The campaign performed beautifully across print, social and media, attracting
a huge audience to come and experience the site speciﬁc performance across the weekend
and cementing National theatre of Scotland in it’s new home at Rockvilla on the banks
of the canal.
519 Great Western Road
Suite 14, Oriel Chambers
14 Water Street