Submarine Time Machine


National Theatre of Scotland



What are they about?

National Theatre of Scotland is a theatre without walls and instead tours work to

theatres, village halls, schools and site-specific locations, both at home and internationally.



What did they need?

A creative multi-platform marketing campaign to promote ‘Submarine Time Machine’ –

a weekend of events for the local and wider community set along part of the tow bath of the

Forth & Clyde Canal in North Glasgow. Featuring performance, spectacle, dance, the singing

of songs and the telling of the tallest tales, and of course a submarine time machine

which sails up and down the canal.

Types of Work

Brand Consultancy

Art Direction

3d Illustration

Digital Design


What was the essence of the brief?

Create a strong brand and campaign to capture the publics imagination by drawing on

the canal’s local legends and folklore.



What was the essence of the idea?

Draw an audience to the area to celebrate its rich history and exciting regeneration,

and inspire people to set sail on the Submarine Time Machine.



What did we do?

Showcase the event appealing to a wide audience, with a clear, positive message that

spoke to all sections of society. We developed a strong visual brand and imagery drawing

on fantastical Jules Verne inspired steampunk submarine featuring a backdrop of key

North Glasgow landmarks.

What was the outcome?

The Submarine Time Machine artwork and campaign celebrated the industrial and

social history of this part of North Glasgow, along the Forth and Clyde Canal and brought

some of the magic of performance to local myths and legends. It created such an exciting buzz

about the project and encouraged local communities, schools, business and residents to

get involved. The campaign performed beautifully across print, social and media, attracting

a huge audience to come and experience the site specific performance across the weekend

and cementing National theatre of Scotland in it’s new home at Rockvilla on the banks

of the canal.



The Studio
519 Great Western Road
G12 8HN

Suite 14, Oriel Chambers
14 Water Street
L2 8TD